YouCaring.com is the world's first free online fundraising platform. That's enough to make them stand out, but with the vast majority of their clients raising money for medical expenses, it's easy to see why they're in a league of their own.
On a tight deadline for a new site, YouCaring.com came to us to clean up their website and recharge their digital marketing. We immediately were invested in their cause, but we never could have imagined what it turned out to be.
2nd Largest fundraising platform
The YouCaring.com existing website was not able to support the increased visitors volume. Coupled with some inconsistent functionality, an outdated admin and security issues, they were on a tight deadline to get a new website up fast.
Working in agile web development, we deployed the updated site in less than 6 weeks. The new site improved their backend management system, updated their security protocol and allowed users to create fundraisers and garner donations.
Open communication is critical for any project, and YouCaring.com gets that. They actually moved into our Tampa office's conference room during Agile Sprints to be closer to the team. Working so closely together opened up communication lines so they could give us immediate feedback on things we were working on. Plus, a lot can be said for someone's body language that you just don't get over the phone.
picture of Michael Blasco
picture of Christa Garcia
picture of Brent Walbolt
picture of Evol Greaves
picture of Chuck Langford
Usually, a website launch is the end. For YouCaring.com, it was just the beginning.
Expediting the launch allowed us to get the site in front of its users sooner so we could make better decisions faster. Brock and his team were also a constant source of ideas, and our agile process allowed us to iterate and launch every couple of weeks to bring those ideas to life.
"We saw exactly how the site made users feel and interact. That type of data is invaluable when you're building a site."
Social media sharing
Social media is the crux of how people would raise money, so we made it as easy as possible for them to share. We created custom social sharing buttons throughout every step when people were creating and managing their fundraisers. We also made it easy for supporters to share a specific fundraiser.
"Seeing all these people who are so willing to help their fellow man when they're in need: That's the most inspiring thing in the world."
More ways to raise
YouCaring.com wanted to make raising money as easy as possible. We helped them do that in two ways:
Through user testing, we found many fundraisers also had their own blog. We gave them a custom widget to easily embed on their other websites that allowed them to accept donations without ever leaving the page.
Donors wanted to be kept in the loop about how a specific fundraiser was going. We gave fundraisers an Update section to keep supporters informed through the website, social media and email.
picture of Krissy ScoufisKrissy Scoufis
picture of Adam DavisAdam Davis
picture of Tim PrattTim Pratt
Putting in the research
Prior to the initial redesign, YouCaring.com customers were frustrated at the lengthy and buggy fundraiser sign up process. We conducted a heuristic analysis of the site, and produced a list of recommendations along with wire frames for the development team.
Getting a deeper understanding of the users and their needs allowed us to create a streamlined sign-up system and efficient fundraiser management interface.
Following each iterative release, we observed users interact with the site to continually improve on each experience, with stunning results.
91% Increase in visitors 1million Unique visitors
Digital Marketing Team
picture of Brittney SheffieldBrittney Sheffield
picture of Brian RussellBrian Russell
picture of Mike CushingMike Cushing
YouCaring.com was 5th in their market when we started digital marketing. They had traffic, and they had decent search rankings, but they lacked a community. Without building a single link, we helped YouCaring.com be No. 2 in market share for fundraising platforms.
"We didn't chase an algorithm or over-optimize a keyword. We created a community where a million different conversations were appearing from real people talking about YouCaring.com. That's marketing."
YouCaring.com is about people helping people. After they do, they want to share it, and maybe even encourage a few friends to do the same. That's where we focused our digital marketing.
We helped Brock realize which social platforms were best for the YouCaring.com users. That way we gave them what was best for them, which increased the number of shares each fundraiser received.
Outside the U.S., Canada, UK and Australia were YouCaring.com's biggest traffic sources. We helped Brock unlock the potential for those areas and targeted our digital marketing efforts on those locations specifically to increase his presence internationally.
Enhanced data analysis
A website is worth little if you don't know how it's working. We helped Brock better capture his users information so he could make better decisions about how to grow YouCaring.com.
YouCaring.com wasn't mobile friendly, but 46% of his traffic was coming from people on their Smartphone or tablet. Unlocking that potential helped Brock forecast how much more money people could raise if they made a more optimized mobile donation process.
"The Tampa Team produced a smoking website."
$181k Raised in a single day
1million Unique visitors per month
2x Increase in fundraisers created per day
2nd Largest fundraising platform
4million Donations in April, 2013 a 150% increase