User Research

A good website is only as strong as the planning that goes into it. But without a significant understanding of your target audience, your planning can't go very far.

Your end user is the most important aspect to your website, and our user research allows us to tap directly into what they want. Through user research, you'll be able to see exactly what your target audience expects from your website, both from those who are your current clients and those who could be clients. For larger websites, you'll likely have multiple demographic sets within your target audience, and our user research will make sure your design takes into consideration each of their individual goals and objectives. 

Stakeholder Interviews

Focus Groups

Focus groups are also a key part to our user research services. Focus groups allow you to further par down your research into something more manageable by finding similar characteristics among each of your types of users. Here, we do more than just ask people what they like and what they don't like. We dig down to see exactly how they will use your website. We ask questions about their attitudes and believes. We even have them draw a sample of something they'd like to see. 

At 352 Media Group, we want to know your business like you know your business, and our Web strategy consulting services help us do just that. Before we even begin designing, we go through in-depth information architecture to ensure your website is best organized and structured to appeal to your end users. From our user research, we can also provide persona development so you can learn more about the people interacting with your website.