Digital Strategy

Reacting to change is exhausting.

We get it: It's hard to keep up. Right when you've got one technology or marketing channel under your belt, another one surfaces that you "just have to be on."

That's no way to do digital.

Instead of reacting to changing technology, we help you plan for it. Our digital strategy consulting focuses on you and your users rather than the latest fad.

First, your business.

No one knows your business like you, but we'll give you a good run. We look at every aspect of your business, from your stakeholders to your competitors, and create a digital strategy that invigorates your brand. We do this through:

  • Stakeholder interviews
  • Competitive analysis
  • Cardstorming
  • Sales process analysis
  • Goal refining
Business Chess

Then, your users.

Your users already have a limited attention span online. There's no use in cluttering it by giving them something they don't want. We find out who they are, what's working and what needs are unmet through user research tactics like:

  • Focus groups
  • Customer surveys
  • Persona development
  • Buying process analysis
  • User testing
User's Grandma

Finally, your plan.

Only after we know your business and your users can we put together a digital strategy that meets your goals and captures your audience. That could be looking months into the future or taking a lean approach and getting updates into the hands of your users now.

Maybe it's a data management platform. A smarter content management system. A more personalized approach for your users. A plan to put you on the right social channels. Or maybe it's simply a new way to look at your business that you hadn't considered.

Play Plan