Peter's Bio

Peter was a telecommunications major at the University of Florida where he met Geoff in 1996. Still a student, Peter was asked to join the 352 Media Group team while it was in its infancy. As head of the sales department, Peter helped the company quickly grow into a significant player in the web design and development market by landing several of the company’s largest early accounts including Knight Ridder, Monterey Boats, and Pizza Hut.

Peter has worn many hats in his tenure with the company and is now focused on his passion as the Chief Marketing Officer. In this role Peter sets the direction for and manages the implementation of all aspects of the company’s marketing efforts including everything from search engine marketing to social media campaigns to 352’s own website. In addition, Peter still works directly with a handful of 352 Media Group’s clients.

Peter’s first book, “Marketing in a Web 2.0 World — Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget,” will be released through Atlantic Publishing Group this summer. The book is designed to be a resource for business owners looking to enhance their marketing efforts through Web-based tools. In addition to his writing, he has spoken at several industry events including social media summits for the American Marketing Association and the American Advertising Federation. He also conducts frequent webinars on topics ranging from website usability to blogging best practices.

When he’s not at 352 Media Group, Peter sits on the board of HOPE, an equine-assisted therapy nonprofit in North Florida. In his spare time, he enjoys playing softball, making music, and spending time with his wife, Megan, daughter, Abigail, and their two Jack Russell terriers. The family often has a full house, as they are active participants in the Alachua County Humane Society’s foster program, as well as several other local pet rescues.