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Posted 4/25/2009
by Geoff, Pres/CEO
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For the last eight months, several members of our team have been hard at work developing a Virtual World for kids in conjunction with the University of Southern California's Head Football Coach, Pete Carroll!
The project, called CampPete.com, is a massive multiplayer online world (MMO). It features a variety of high quality games and other features aimed at kids age 5-12. It is also one the first MMOs in the world to incorporate streaming video and multiplayer "room-based" games, where players can interact while playing a game together with individual scoring.
Here is a look inside the game:
The game has already received great press coverage, including articles on ESPN.com and LATimes.com!
Thanks to our entire team for working hard to make this project a huge success!
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Posted 4/24/2009
by PeterV, VP, Marketing
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But really, what do project managers do? They don't sell the project. They aren't designing the Web sites, and they certainly aren't programming them. In this fourth and final video of a multi-part series examining myths about Web development employees, we look at the myths and truths about Project Managers, and answer the burning questions, "What would you say it is you do here?" Created by 352 Media Group, and award winning design and development company.
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Posted 4/23/2009
by PeterV, VP, Marketing
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The word "Designers" brings to mind images of free spirited artisits, self-important hippies, or spaced-out pixel pushers. But is that really the case when it comes to Web designers? In this third video of a multi-part series examining myths about Web development employees, we look at the myths and truths about designers. Created by 352 Media Group, and award winning design and development company.
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Posted 4/17/2009
by PeterV, VP, Marketing
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Thank you for all of your patience while we got the Webinar video online! It is now up below (smaller size) or on Google Video at http://video.google.com/videoplay?docid=-2209931450972740789&hl=en (full size).
Thanks again to all of you for your great feedback about the Webinar! We have many more planned, and I hope they're as successful! Thanks also to Geoff for presenting, and to Anne Myers for her help planning and promoting it.
Enjoy!
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Posted 4/16/2009
by Leonard, Acct Mgr
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A lot has been made recently about the inclusion of a blog on a web site. Many companies struggle with the decision as to whether to include a blog on their web sites and many corporations grapple with how to gain maximum exposure leveraging a blog. When implemented correctly, a blog can greatly increase traffic to a web site which over the long-term will increase revenue. Not only can a blog drive traffic to your web site, but a well written post can also be picked-up by other bloggers or even online PR web sites. The following is a list of 10 tips for effective blogging:
1. Blogging is a great marketing strategy on the Internet. The number of readers of your blog will increase over time so it’s not a mechanism that will result in increased revenue immediately. It is a long-term strategy that with increased readership will cause more web traffic to your site and establish you as a subject matter expert (“I am an expert on this field and I am posting information other people find compelling”). Over time, the increased traffic to your site will result in additional business. Think of blogging as a PR campaign using the Internet as a vehicle.
2. You must be committed to blogging. If you implement a blog and then don’t post to if often, it will actually do more harm than good. If you implement a blog on your site be committed to posting to the blog a minimum of once a week.
3. Establish an overall tone, some blogs set a highly professional tone, others are humorous, sarcastic, etc.
4. Provide unique content that makes your blog a compelling place for the user to go. Many blogs are unsuccessful because they are just rehashing information posted to other blogs on the Internet.
5. In order to get your blogs readership from ten’s or dozen’s of readers to hundred’s or thousand’s of readers, it is important that you network with other bloggers that already have successful blogs. Comment on their blog sites, refer to them on your blog and hopefully they will do the same driving readers to your blog.
6. Choose topics carefully. Post topics on your blogs based on keywords. Keywords are the terms that people are entering on search engines (Google, Yahoo, MSN, AOL, ASK, etc.) when searching for information. Before posting a blog entry, research topics that people are interested in and is already getting a lot of buzz on the Internet, so keyword research is important. There are several tools available to help determine keywords. A popular keyword research site is Word Tracker (www.wordtracker.com). Be sure to include the keyword in the title of your blog entry and this will dramatically increase traffic to your site. This methodology will insure that your article title and topics are based on words that people are actually searching on the Internet.
7. Check out the Bloggers Choice Awards web site (www.bloggerschoiceawards.com). It’s a web site that lists blogs and people vote on the quality of the blog. Look at the blogs that rate high, see what those bloggers are doing and model your blog after successful sites.
8. Use pop culture type of vehicles on your blog that can be read quickly and are popular like ‘Top 10 Lists”.
9. Create pages on social media sites to create not only your company but your blog in particular. They’re free and have a vast audience (and help with link popularity as well). Site like Dig, LinkedIn, MySpace and Facebook are the more popular sites.
10. Always include a “footer” to your posts that include an “about your company” (just like a press release) in case your post is picked-up by a third-party site. Be sure to include your company’s URL within the about section (which can help increase your link building initiatives).
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Posted 4/14/2009
by PeterV, VP, Marketing
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Posted 4/13/2009
by PeterV, VP, Marketing
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We have our first in a series of educational Webinars about online marketing and Web development taking place tomorrow! There's still time to register. If for whatever reason you can't make the live Webinar, it will be available to view online later.
Here are the details:
Registration: https://www2.gotomeeting.com/register/822390578
Tuesday, April 14, 2009 11:00 AM - 12:00 PM EDT
Join 352 Media Group for a live webinar that reveals how Web 2.0 tools can help you marketing department achieve its goals! In this session you will learn to use Web 2.0 tools to get…
- Great search engine rankings!
- A loyal, engaged customer base!
- New customers knocking down your doors!
- And a renewed appreciation of funky, chunky ice cream!
This webinar will be hosted by Geoff Wilson, President and CEO of 352 Media Group, a leading interactive web development agency. He founded the company in 1997, while a student at the University of Florida, and since then has watched it grow to 50 employees with offices in five states. Wilson has been asked to speak about Web 2.0 at several events including the American Advertising Federation and multiple local chambers of commerce.
Register Now:
https://www2.gotomeeting.com/register/822390578
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Posted 4/8/2009
by PeterV, VP, Marketing
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All programmers are nerds who live with their parents and attend sci-fi conventions. At least, that's what the stereotypes say. In this second video of a multi-part series examining myths about Web development employees, we look at the myths and truths about programming staff.
Thanks to our marketing intern Marie for creating this!
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Posted 4/7/2009
by TomB, Acct Mgr
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Source:
http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
The latest numbers from Nielsen Online indicate that Twitter grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
Elsewhere in the social networking space, Facebook continued to widen its lead on MySpace, with a total of 65.7 million unique visitors versus 54.1 million for its increasingly distant competitor. Meanwhile, the recently re-launched Bebo, which now plays in the social networking aggregation game, is showing some promise, growing 40 percent from last year to register a total of nearly 3.2 million US visitors in February.
The competition that most are now focused on, however, is that between Facebook and Twitter. While Facebook remains several orders of magnitude bigger, its recent move to a real-time homepage and its overhaul of Facebook Pages is seen by many as a move to thwart Twitter’s continued growth. It will be a few months until this shows up in the numbers and gives us some sort of indication as to whether or not that strategy is working, but for now, both networking sites are enjoying tremendous growth.
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Posted 4/7/2009
by TomB, Acct Mgr
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Source:
http://en-us.nielsen.com/main/news/news_releases/2009/march/social_networks__
Now visited by over two-thirds (67 percent) of the global* online population, “Member Communities,” which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal email. It is growing twice as fast as any of the other four largest sectors (search, portals, PC software and email), according to The Nielsen Company’s“Global Faces and Networked Places,”a comprehensive report published today revealing the new global footprint of social networking.
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. This study explains why.”
According to the Nielsen report, Facebook - the world’s most popular social network - is visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking use. Orkut in Brazil has the largest domestic online reach (70 percent) of any social network in these markets.
The report, available today, provides insights into the changing size and audience composition of the global social networking audience and the increasing share of Internet time for which it accounts. The report also analyzes how the major players are faring and what advertisers and publishers can do to take advantage of the social network phenomenon.
Other key findings include:
- One in every 11 minutes online globally is accounted for by social network and blogging sites.
- The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).
- Mobile is playing an increasingly important role in social networking. Nielsen found UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23 percent (2 million people) doing so, compared to 19 percent in the US (10.6 million people). These numbers are a big increase over last year – up 249 percent in the UK and 156 percent in the US.
Social networking isn’t just growing rapidly, it’s evolving - both in terms of a broader audience and compelling new functionality,” says Alex Burmaster, author of the study and Communications Director across EMEA for Nielsen Online. “We felt compelled to analyze the state of the social networking market globally and consider what implications this has for our publisher and advertiser clients.”
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