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Posted 5/1/2009 by Matt, Acct Mgr
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Hot out of the 352 Media oven comes a new website sure to make virtual taste buds go crazy. Southeastern Mills is a supplier of specialty marinades, coating systems, seasonings and specialty mixes. For several months, the development teams at 352 Media have been working diligently to give this third generation family owned business the online upgrade they so deserve. Southeastern Mills’ main focus is to deliver top quality products to food processors, food service companies, as well as, consumers.
The new site contains a recipe section with an abundance of home style dishes. From Mom’s meatloaf to Easy Cheddar Popcorn, Southeastern Mills offers its users a wide variety of culinary treats.CEC, Chef Clare Bailey leads the Southeastern Mills culinary team. He and his staff focus on making products that deliver great taste.
If biscuits and gravy or a piece of fried fish brings you back to simpler times like they do for me, check out Southeastern Mills new website. It’ll make you feel right at home.
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Posted 4/25/2009 by Geoff, Pres/CEO
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For the last eight months, several members of our team have been hard at work developing a Virtual World for kids in conjunction with the University of Southern California's Head Football Coach, Pete Carroll!
The project, called CampPete.com, is a massive multiplayer online world (MMO). It features a variety of high quality games and other features aimed at kids age 5-12. It is also one the first MMOs in the world to incorporate streaming video and multiplayer "room-based" games, where players can interact while playing a game together with individual scoring.
Here is a look inside the game:
The game has already received great press coverage, including articles on ESPN.com and LATimes.com!
Thanks to our entire team for working hard to make this project a huge success!
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Posted 3/19/2009 by Leonard, Acct Mgr
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The 352 Media Group (www.352media.com) recently unveiled a new web site for Miami based Gremed, Inc. The site puts on display 352 Media Group’s design and project management capabilities.
Gremed, Inc. manufactures a line of infection control products used in the healthcare industry and sell markets their products throughout the United States and Latin America. Gremed engaged the 352 Media Group to develop a new to develop an Internet presence to not only market its products, but to also provide better support to their existing client base.
Gremed, Inc. wanted a “clean” web site that allows visitors to learn more about their company, highlight their product offering and allow visitors to the site to find a local distributor. They also wanted to enhance the customer service experience. To that end, the 352 Media Group incorporated live chat software that will allow visitors to interact directly to Gremed’s Customer Service Department online and in a real-time environment.
In the midst of development, Gremed asked that their project be expedited because of an upcoming industry tradeshow. The 352 Media Group’s project team worked diligently to make this request a reality. When the Gremed team arrived at the tradeshow, their new web site was in production and “open for business”. In support of Gremed’s Latin America operations, future enhancements to the web site will include bi-lingual capabilities.
You can visit Gremed’s new web site at http://www.gremed.com/.
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Posted 3/13/2009 by Leonard, Acct Mgr
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As the unemployment rate soars above 8%, there are more and more jobseekers looking for fewer and fewer available positions. Over the past few years more jobseekers have leveraged the Internet as a valuable component of their career search. This trend will not only increase but accelerate given today’s trying economic times. In response to the increase of Internet usage to facilitate career searches, many successful “job sites” have been created and have thrived. Terms like “Monster” no longer remind people of a 50’s B Movies, but remind them of an Internet site.
The mega-job sites have in many ways become victims of their own success. There are so many jobseekers posting on the mega sites it is easy for someone to get lost in the shuffle. From an employer’s standpoint, searching proactively for qualified candidates on these sites is hard because of the sheer volume of jobseekers posting their information. A second issue that these mega job sites pose is that they are generalists. One size fits all regardless of career path. In certain industries, a different type of information is needed specific to that industry in order for a HR professional to make informed decisions.
Enter BRAGfolio (www.bragfolio.com/), a new web site recently launched by the 352 Media Group that targets the Pharmaceutical industry vertical. BRAGfolio is the culmination of the vision of its Founder and CEO, Jeff Stahl. The term BRAGfolio is derived from the term Brag Book which is a common term used in the pharmaceutical industry. A Brag Book is dossier of a pharmaceutical sales reps experience and accomplishments. Typical Brag Books contain a cover letter, resume, references, head shots, awards and certifications. BRAGfolio allows a pharmaceutical sales rep to bring the traditional hard copy Brag Book into the digital age. Jobseekers can create a free profile on BRAGfolio, upload their resume, create a cover letter, uploaded reference documents, upload a headshot and scanned images of awards and certifications. They can also input demographic and geographic information in order to make it easier for potential employers to find just the right candidate in the right market to fit their needs.
In addition to using the site to as a stand alone mechanism for their career search, a unique URL is generated for each jobseeker and their Brag Book. Jobseekers can post this URL on social and career networking sites (Myspace, facebook, LinkedIn, Plaxo Pulse, etc.) or include it in an email to potential employers. BRAGfolio takes a pharmaceutical sales reps career search to a whole new level and will raise the bar on what is expected out of a career site. If you read today’s papers or follow the news, BRAGfolio is the right idea at just the right time.
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Posted 9/11/2008 by JanS, Acct Mgr
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One of the stages we go through during the planning of a Web site for our clients involves a design consultation of sorts. A very important aspect of these consultations involve the client's desired emotional/esthetic feel for the site. You can talk about industry and business goals till you are blue in the face, but it really comes down to how your visitor feels when they are on the site and if that compels them to do whatever it is that you want them to do on your site. Whether that's buy something, fill out a form or simply find out more about your company. .
I've always been impressed with how well our designers take this feedback to create the initial design. They clearly have a good handle on how to use color and layout to convey these emotions. That handle of course can always get better.
Cymbolism looks to take this art form a step further and attempt to quantify our association between colors, emotions and words. On their site you are presented with a word, it's definition and a small pallet of colors. Once you choose a color, it shows you a distribution of other users picks for that word. Things like love and hot are heavily skewed towards Red but words like elegant, contemporary or secure have less concrete results. Their blog also has some interesting posts about the nature of color.
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Posted 7/29/2008 by PeterV, VP, Marketing
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If you read any tech news yesterday, you no doubt saw several articles about www.Cuil.com, the latest in a long line of google wanna-bees. What makes this one special? Only that one of the founders is an ex-googler herself. Big deal. So I decided not to join the love-fest, partially because everyone else had, and partially because I had some issues with the site. PC Magazine, however, was, well, not as nice.
Check out this article from late yesterday:
The New Cuil Search Engine Sucks
John C. Dvorak - PC Magazine Mon Jul 28, 1:18 PM ET
If you are going to roll out a new search engine, please try to make one that has more going for it than a silly name and cheap, misleading PR. Thus we have Cuil, the search engine rolled out this last week by some ex-Google folks who see a market opportunity. While all the people involved seem competent and have great resumes, the site itself out-and-out stinks.
It's buggy. It's slow. It seems hand-tweaked in odd ways. Worse, it requires exact spelling. Use lower case on a proper name and it can come up empty (but not always).
But it's the apparent fiddling with the results that bother me the most. Here's where it gets funny. Type in "Sergey Brin" (the founder of Google) and you get back a whopping "250 results for Sergey Brin"; yes, 250. And they are mediocre hits, many dating back to his Stanford days in the 1990s. There is an "Explore by Category" box, which won't help me find out anything about Brin, from what I can tell. It's pathetic. On Google you get 1.5 million hits. And if you think that's because of Google bias, on MSN Search you get over 3 million hits.
This is pathetic, since Cuil founder Anna Patterson has 11,381 results for herself. And the top search hit is her glowing bio on the Cuil site itself. What a coincidence! Try finding a Brin bio. Then if you search for Louis Monier, the ex-Googler and go-to man at Alta Vista who is now working at Cuil, he gets over 13,000 hits, many with flattering pics that are of other people.
Wow...I don't think he likes it. But he does make some great points. I had the same issue with the sporadic results, as well as a few other concerns. Take a look at this screenshot for example:
OK, first things first, look at the number of results on the top right. Over 500,000, which sounds about right for this popular camcorder. However, only four results show up. Look at the paging in the bottom left: there's only one page! Is my math that bad?
So I removed "camcorder" from the query. The result? 48,XXX results. I'm sorry...make the search broader and get less results? That ain't right. Neither is the fact that I now have two pages of results, and the second page says "No results found!" Huh?
Aside from the obvious bugs, I do like the overall layout of the results. In theory, that is. In practice, it's not working so well. It grabs text, which appears to be meta-data, and an image (I'm sure they're trying to get a logo) which is commonly a "home" or "about us" button. Not the visual I'm looking for. What's wrong with a screen cap of the site?
One thing they are getting right: do a search for "web design company." You'll see our site first. Not bad. That's why I'm rooting for them to fix these bugs and be the google killer they so want to be. Who doesn't like a good underdog story?
All they had to do was release this as a beta and nobody would be upset at all the bugs. As it is though, I think most people, like me, will play with it for 5 minutes and move on, never to see this site again. It isn't the first google-clone to come out, and it won't be the last. Unless you have Microsoft money behind you (live.com) or an incompetent board of directors and longevity (yahoo.com), you don't stand a chance.
One small footnote...CNN did a video peice comparing Cuil to Google. It includes brilliant observations like "Where Google is white, Cuil is black." No joke. Even funnier, it's from the editor of the same magazine that tore the site apart - PC Magazine.
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Posted 6/13/2008 by Gary, Project Mgr
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I am very proud to announce that the first of many new BAE Web sites went live earlier this week. The new American Body Armor site can be viewed at: www.americanbodyarmor.com.
A special thanks to those great people who made it happen.
BAE Team
Ivy Mattio
Rod Dornsife
Mark Zucco
John Geshay
Shawn Gauthier
Paresh Hirapara
352 Media Team
Jodi Higbee
Gary Nevins
Jeanne Thompson
Tim Pratt
Adam Davis
Peter Juchniewicz
Xiao Liu
Geoff Wilson
Travis Hendrix
An absolutely amazing job folks!
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Posted 5/20/2008 by Declan, Acct Mgr
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I am pleased to announce the release of the new 511 Transit Website! 352 were contracted to complete the design and layout of the site. This new beta site includes a new and improved 511 Transit Trip Planner that provides more comprehensive information to plan your transit trips around the San Francisco Bay Area. The site is now available for better, more flexible and more accurate trip planning, easy-to-use mapping, customizable schedules and much more.
Click here to explore the new site. http://tripplanner.transit.511.org (The new beta site is compatible with Windows IE6, IE7, and Firefox for Windows and Mac.)
Please check out the new and improved features, which include:
Transit Trip Planner — completely new transit trip planning software that provides better trip planning accuracy and at-a-glance summaries of multiple trip options.
Improved Navigation & Layout — allows side-by-side comparisons of schedule information and mapping location results.
Interactive Maps — provides clickable locations, such as rail stations, bus stops, and route lines that provide additional links and information such as feature names, quick map zooming, and selection of these points for additional trip planning or to help you explore other nearby services.
Nearby Routes and Services — simply enter a location and this feature will give you information on all transit routes and stops near that location, with scheduled departure times.
Rail Systems — plot Bay Area rail lines and stations to access station locations and vehicle departure times, facilities information, and connecting transit.
Customizable Schedules — select which departure time ranges and stops to display in your schedule.
Thanks to the following 352 Media Staff Members:
Megan Van Rysdam -- Project Manager
Tremaine Begley -- Project Manager
Caroline Cooper – Senior Manager
Evan Blake -- Business Analyst
Peter Bernardo – Information Architecture
Andrew Keller - Support
Edward Egun – Support
Brandon Mitchell – Designer + Coding
Neal Horstmeyer – Designer + Coding
Mike Baker – Designer + Coding
Paul Traylor – Designer + Coding
Brandon Mitchell – Designer
Declan ONeill – Account Manager
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Posted 5/11/2008 by Declan, Acct Mgr
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Many networking and social web sites are available for single people, but not so many “respectable” ones exist for couples. In light of this,
TheCoupleSpot.com approached 352 Media with an idea to create a website that makes it easy for couples to network and socialize with other couples. Together, we worked as a team to launch
http://www.thecouplespot.com/, whose company motto is "Connect, Share Interests, and Enjoy Life!” ©.
About TheCoupleSpot TheCoupleSpot.com is an upscale community website that has been created and designed exclusively for couples. Moreover, TheCoupleSpot.com is a professional and interactive site that makes it easy for couples to meet and share interests with other couples in a safe, user-friendly environment. Couples can interact with other users in their local areas, or they can interact with other couples around the world.
The Solution TheCoupleSpot first contacted 352 Media in June 2006. However, it was February 2007 before we had our first face-to-face meeting in Gainesville, FL. TheCoupleSpot’s CEO met with Declan ONeill (Account Manager), Evan Blake (Business Analyst), and Don Wedington (VP of Sales). The meeting as I remember was quite formal due to all the previous phone and email communications. The “TheCoupleSpot” team wanted to ensure they were dealing with a reputable web company that could deliver a website that lived up to their very high expectations; and I suppose it did because in April 07 we penned the deal. Shortly thereafter the statement of work and contract were signed, and work immediately commenced on
www.TheCoupleSpot.com.
The Features The site is being built in phases, and it is currently in Phase 1. Couples can currently:
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Build profile pages· Upload photos
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Conduct and save advanced searches· Block users
· Communicate with other couples using an internal e-mail system
· Update Headliner Profiles
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Refer a friend (refer 10 friends and be rewarded)
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· Take advantage of FREE
Travel Coupons (‘Quarterly’ members will be given access to discounted travel and accommodations in Hawaii, Cancun, Orlando, Las Vegas, and many other great places)
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Participate in the site’s "
Couples Convo" discussion forum which has been designed exclusively for TheCoupleSpot.com’s members and visitors. A few of the main topics currently posted there are marriage, parenting, sports, travel, cooking, investing, military themes, and business opportunities
As far as affiliates and marketing are concerned, TheCoupleSpot.com is particularly interested in hearing from companies who provide goods and services that benefit couples.
Many exciting things are planned for the future. So, go now and register at
http://www.thecouplespot.com/Register1.aspx. It’s free with full access for the first 90 days. My profile is
here: See if your interests are similar to ours, and if so, add me/us as friend(s).
Thanks to the following 352 Media Staff Members:
Raina Van Cleave -- Project Manager
Peter Bernardo – IA / Business Analyst
Sean Jeng - Programmer
Xiao Lui– Programmer
Lincoln Anderson – Designer
Brandon Mitchell – Designer
Jared Allen - QAR
Preston Braswell – QAR
Andrew Keller - Support
Edward Egun – Support
Evan Blake -- Business Analyst
Dan Vogt – Director of Development (Programming)
And of course the “TheCoupleSpot” team!
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Posted 5/7/2008 by JanS, Acct Mgr
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When you think of shipping, UPS, FedEx, USPS maybe even DHL come to mind. For most of us that's about all we'll ever know. That is unless there is a need to get a huge amount of hazardous material to the other side of the planet. Or, maybe shuttle some ridiculously overweight, odd sized package in the shortest possible time known to man. Among other things, should such needs arise there is really only one place to turn. National Air Cargo.
They came to us armed with a topnotch IT staff who could run circles around any programmer (well except maybe ours). However, they didn't have a design staff to keep up the Web site, which had been tweaked and updated over the last several years, but never got the treatment it deserved. Their goal...match the Web site with their brand. It was clear a face lift was needed. However, what else? Should Microsoft's emerging technology Silverlight be used, maybe some type of Rich Internet Application? What undiscovered technology could be leveraged on the site?
We approached this project from a new angle that we've been experimenting with lately. We worked with National Air Cargo in more of a consultative fashion to start. In combination with our Information and Technical Architects, we were able to uncover the full scope of the project, chose and understand all of the functionality which would be most effective. This allowed an organic process between our experts and National Air Cargo to identify the ideal Web site for them. From there we were able to take a general idea of 'we want a better Web site' into a crystal clear, full scale blue print for the redesign. Given this crystal clear picture, National Air Cargo was able to make an educated decision on how or even if to proceed with a minimal investment. I'm glad they chose the former. This approach even lead us to be under budget.
The results speak for themselves. After launch, each time I corresponded with their VP of Information Technology - Randy Kraft, I was treated with, "It really was a huge hit!", "352 did an outstanding job." and "Once again great job!!!" It arrived to much fan fair at their global sales conference and now is live for the world to see. We all certainly couldn't ask for more. Mission accomplished. My particular favorite is the Web Video Host. Don't take my word for it, take a look for yourself.
Check back soon, we'll be adding new features that are going to add even more polish.
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