Persona Development

Your business wouldn't exist with your target audience. That's why we keep them first in mind when we design your website.

At 352 Media Group, we build websites for people, not data, and personas are how we know exactly who those people are. Instead of giving your client mountains of recorded interviews and pages of notes, personas are a great way to easily represent the data you found during your user testing. 

Pulling directly from your user research, we'll develop personas for each sector within your target audience that will allow us to create a design to the exact specifications to what there are looking for. With our persona development, we create from the user’s perspective rather than your assumptions about what they liker. We'll also group people from your user testing that have overlapping commonalities, name them and give them a back story as to how they'll interact with your website.  We don't give you research, numbers or statistics: We give you faces, names and personalities. 

Persona development is just one of the extensive Web strategy consulting services we offer to help us know your business like you know your business. Our information architecture development will allows us to best organization the navigation and structure of your website in order for it to reach its maximum potential.  If you'd like to learn more about these, or any of our Web design and usability consulting services, Web and mobile application development, or Web and social media marketing services, contact us today.