How We Work

With more than ten years of experience creating Web sites and interactive media projects, we’ve had plenty of time to perfect our development process. We know a project is only as strong as the planning that goes in to it. That’s why we’ve designed our Success Starts with Strategy™ development process to make sure your project reaches its maximum potential through effective planning and architecture.

Information architecture (IA) is the art of planning Web sites and other interactive media to maximize usability, ease of use and bottom line results. By using effective information architecture practices, our staff will create an intuitive navigational structure and highly effective user interface design, specifically tailored to your target audience. Identifying and optimizing your call to action is also of the utmost importance to us so you can maximize your return on investment.

The cornerstones of our Success Starts with Strategy™ process are the Discovery and Architecture Documents we author. While the Sales Proposal and Statement of Work (SOW) talk about what the project will do, the Discovery and Architecture Documents detail out exactly what will go on behind the scenes to make that happen.

These documents are developed through consultation and collaboration between our project team and your staff, and they will serve as a reference throughout the project development lifecycle. These documents may include your sitemap, design preferences, functionality plan, programming brief, hosting configurations and more.

At the conclusion of the project development process, not only will you have a great product, but you will also have a comprehensive blueprint document to use as a basis for future product expansion.

We believe in doing things right the first time and we know that proper planning is the only way to ensure your project’s success. We appreciate the opportunity to prove to you that success really does start with strategy!

Typical Workflow

Discovery

• Identify and Document Vision & Goals
• Determine Design & Technical Requirements

Planning & Architecture

• Navigation & Architecture Documented
• User Interfaces Planned & Sketched
• Functionality Plan Developed
• Initial Design Concept Created
• Technical Documentation Written
• Motion Graphics Storyboard Created

Development

• Database & Programming Developed
• Graphical Elements & Motion Graphics Created
• User Interfaces Designed & Coded
• Content Integrated
• Testing & Quality Assurance Review Throughout
• Client Walk-Through & Approval

Launch

• Soft Launch at Private Web Address
• Further Testing & Quality Assurance Review
• Final Project Walk-Through & Client Training
• Launch Live to the Public