To illustrate, here are some examples of business that have mobile versions of their websites:
Amazon and Coca-Cola are huge brands, so it’s expected they have mobile versions of their sites. These mobile sites give the users the full experience in a friendly, compact form. But being a big business doesn’t always mean they are on top of the technology trends. Take a look at Pepsi’s website; the desktop and mobile versions are the same:
As soon as we launched their mobile site on Oct. 10 we started to see some traction on it. After a three month period we took the data from their mobile site and compared it to a three month period on their desktop site to see the effects of a mobile version. In those three months, we found that there were 500 additional visitors to their mobile site, visitors that would have previously been shuffled to their desktop site before launch. That’s a 14.85 percent increase in traffic from mobile.
Conversions on a mobile site can differ from desktop sites based on how people are coming to your site. On a desktop, maybe they want to check out times for a movie they will see later. On a mobile site, they’re more than likely trying to find directions to that theater. Businesses may have two different navigation flows for their customers to take based on their device, and they need to take that into account so they can optimize conversions.
From user experience to adapting to the technology evolution, mobile will soon become the dominant means for people to connect with online content. It’s imperative that you stay ahead of the curve and start catering to mobile users. Building your website with responsive web design allows you to build a desktop site that will conform exactly to the screen size on which it is viewed, meaning you may not need an additional mobile site. This will also alleviate cannibalization of links/authority from the desktop site and m.domain.com subdomain.
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Date: 1/25/2013 12:29:23 AM #
Excellent post. Responsive web design provides a great way to give users on all devices and platforms a good experience.
Date: 1/30/2013 5:36:37 PM #
People Are Mobile; Your Website Should Be, Too - by Web Design Company 352 Media Group Have you ever gone to a website on your smartphone only to see a zoomed out version of a desktop website? It's frustrating and a bad experience for anyone trying to get any information on the go. Find out how having an optimized mobile site will benefit you.
Date: 2/8/2013 2:39:26 AM #
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