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Getting on TV may seem like a dream, but there are plenty of potentially bad ways to make your television debut – COPS, a “before” picture on the news, an appearance on Tosh.0, or a FOX reality show. Last summer 352 Media was approached with an opportunity to appear on a national stage with a business-focused reality show. Skipping it may have been the best decision we've ever made [More]

The Tampa team was gathered in the conference room to present our latest work on YouCaring.com. A 300 percent increase in traffic, more engaged users, new site features – all the things a client wants to hear. That would all have to wait until we solved the mystery of the candy machine. [More]

Do you want to discover a fast and easy way to dramatically improve the experience your users have on your website? Of course you do. Usability testing may seem daunting, but it can be as easy as buying a cup of coffee for a stranger. [More]

Industry conferences often look for ways to liven up the learning process, but there are certain gimmicks that don't have a place at a professional event. DJs; emcees with bad jokes and horrible timing; and forced group activities were just a few things I could live without at a conference. Want to know what else to avoid when planning your next industry event? Read along, friends. [More]

Last week’s bombing at the Boston Marathon was the first event of its kind. The attack itself was, unfortunately, all too common, but the events that followed – a crowd-sourced investigation and a real-time manhunt on social media – were a new breed of social news. Dangerously new. [More]

One year ago, SEO changed forever. Traditionally, the one-year anniversary gift is something made of paper – a poem, or a love note. But ain’t nobody got time for that, so on the first anniversary between SEOs and Penguin, I’d just like to remember the ups and downs of our rocky relationship with Google’s algorithm update. [More]

Each year, the American Advertising Federation (AAF) hosts the National Student Advertising Competition (NSAC), an opportunity for university and college students to show off their skills by creating a comprehensive campaign for a featured sponsor. Last week, I traveled to Tulsa, Oklahoma to judge submissions from eight schools in AAF’s 10th District (comprised of Texas, Oklahoma, Arkansas and Louisiana). The work itself was interesting, but the interactions were priceless. [More]

I was incredibly fortunate to share the stage with some amazing speakers at a SESNY a couple of weeks ago. Every time I attend an industry event, I’m always amazed by the depth of knowledge shared across all SEO disciplines, and it’s your lucky day that three of those amazing link building pros — Jon Ball from Page One Power, Shari Thurow from Omni Marketing Interactive, Laura Lippay from SEO Gadget — agreed to share some of their insights. [More]