Posts in Social Media

Big things are coming here at 352 Media Group. Big things. Last week, our director of design, Pete Bernardo, showed what went into creating our new logo, a logo that would replace one we’ve had for more than 15 years. Our new logo and our new website will be the visual representation of our new brand, but it goes way deeper than just a new style. Our new brand comes with a whole new marketing message and a whole different way in how we attract clients. [More]

SocialNewsDesk is a social media management software tool designed specifically to help newsrooms and media organizations connect with their audiences, but now it’s being used to help people share their thoughts with victims of Monday’s tornado in Moore, Oklahoma. [More]

Industry conferences often look for ways to liven up the learning process, but there are certain gimmicks that don't have a place at a professional event. DJs; emcees with bad jokes and horrible timing; and forced group activities were just a few things I could live without at a conference. Want to know what else to avoid when planning your next industry event? Read along, friends. [More]

Last week’s bombing at the Boston Marathon was the first event of its kind. The attack itself was, unfortunately, all too common, but the events that followed – a crowd-sourced investigation and a real-time manhunt on social media – were a new breed of social news. Dangerously new. [More]

It's tough to know what to say to pick up that perfect client, but you only get one chance at a first impression. Knock it out of the park with these tried-and-true marketing pick-up lines. [More]

The past two years brought some of the biggest changes to SEO and digital marketing. Granted, I’ll probably be saying that same thing two years from now, and that further establishes my point. Successful marketing doesn’t exist without constant innovation, integration and iteration. [More]

We came, we saw, we sponsored, and we counted the tweets at the "Art of Innovation" presentation by Guy Kawasaki in Tampa. [More]

Even though I no longer have the free time to consider myself an avid gamer, I do like to stay updated with trends and new announcements. More than most other industries, gaming companies have begun to do some exciting things with digital marketing and mobile integration. Video games have a long history of exciting advertisements and promotions, but a recent campaign resonated with me, both as a marketer and casual gamer. [More]

The client-agency relationship is always a tricky one to maintain, but I'm a strong believer in liking the people that you work with. Not just liking them as a professional, but genuinely and truly liking them as a person. If you do, you have a better relationship with them, and the work usually shows it.

Case in point: Lisa Eubank. [More]