Posts in Social Media

I feel bad for zoo animals. I really do. No one ever asked them if they wanted to be namesakes for the algorithm updates heard round the world, but sadly, Google has treated them to that misfortune regardless. Poor pandas and penguins: They're probably don't get to partake in any of the zoo animal games, and inbound marketers everywhere flee from their cages with fear. Thankfully, someone found a way to have some fun with them. [More]

It’s fair to say that in the world of social media, Facebook dominated for April. With its upcoming IPO and huge acquisition of Instagram, Facebook ran the social media scene the past few weeks. While these two stories have definitely been front and center, there are some other social medial happenings that occurred over the past few weeks. [More]

You may have seen my colleague Erin's post about Link...er...relationship building from a talk she did last week at SMX Toronto. I also had the pleasure of speaking at the event, but on the topic of social media ROI. It's something many marketers struggle with, so I figured I'd share a few of the highlights of my presentation here. [More]

Webinars are a great way for businesses to reach out directly to customers and prospective customers to share industry information or give a basic how-to session. At 352 Media, we’ve done webinars on social media basics, SEO tricks, as well as information on improving calls to action and the navigation for your website. [More]

If you’re anything like me, you’ve probably had the itch to travel now that warmer weather has arrived. Unfortunately, taking a spring siesta and getting out to enjoy some fun in the sun has likely left you behind on the social media happenings over the past month. When it comes to enjoying a vacation or spending hours reading social media news online... [More]

February is a rough month for everyone: Football is over, there are fewer days in the month, the groundhog saw his shadow, and there’s also the stress and desperation that tends to surround Valentine’s Day. You’ve likely spent the last month brushing up on the lyrics to, “I Will Always Love You” and figuring out which teams will dominate March madness. [More]

NFL season is officially over, so you likely have a little more free time on your hands. With the last month spent Tebowing and smack talking your friends about which team will go to the playoffs, you might have missed a few things in the world of social media. Luckily for you, I stopped watching NFL games when Tim Tebow got knocked out of the playoffs... [More]

Last week, I wrote a post for Search Engine Land about where to get citations for local SEO. It's a different beast that one is — figuring out exactly how to get into Google Places 7-pack or integrated map listings — but if you're doing business in one area, it's critical if you're planning on getting any traffic to your website (and any customers to your business). [More]

Hey, we get it: It’s likely your first full week back in the office since mid-December, so you might have missed a few things. With all the holiday parties to attend, cookies to eat, and champagne toasts lined up over the month of December, you likely missed a few things in the world of social media. [More]