Posts in Industry News

‘Responsive web design’ isn’t just a gimmick, a fad, or a catchphrase. As you probably know, the web is no longer just something accessed on a desktop. Smartphones, tablets, TVs, laptops, desktops, the list goes on and on. The web is everywhere, so as designers we can no longer make arbitrary assumptions about how and where our users will be accessing our site. [More]

I'll admit it: I've cried at commercials before. But Expedia's #FindYour ad hit me unlike anything I've experienced before. Why did I find their ad so touching, yet brilliant? Read on, friends -- and grab some tissues. [More]

Earlier this year we decided that while our brand had served us well for more than 10 years it was time for a refresh. 352 Media has been going through a transition over the last two years, and we wanted a brand that reflected how much we have evolved. While a brand might be represented by its look, it is reinforced by the values the company is built upon. [More]

Just who is Larry Hipp? Until yesterday, 352 Media staff knew little more than rumors of supposed expertise in agile app development and senior leadership. One enterprising designer dug deeper to ask the difficult questions about our new director of programming on his first day in the office. [More]

With a move toward more functional websites, speed and quality development are top priorities. How do you meet those needs while working with the constraints of traditional web development? You go outside traditional web development. [More]

Manufacturing is a word that conjures up images of old steel mills and textile plants. And while old models of manufacturing still exist, after attending the 113th Annual Georgia Association of Manufacturers conference, I can say that manufacturing is an industry totally driven by innovation. [More]

SocialNewsDesk is a social media management software tool designed specifically to help newsrooms and media organizations connect with their audiences, but now it’s being used to help people share their thoughts with victims of Monday’s tornado in Moore, Oklahoma. [More]

There are plenty of potentially bad ways to make your television debut. Last summer 352 Media was approached with an opportunity to appear on a national stage with a business-focused reality show. Skipping it may have been the best decision we've ever made [More]

Industry conferences often look for ways to liven up the learning process, but there are certain gimmicks that don't have a place at a professional event. DJs; emcees with bad jokes and horrible timing; and forced group activities were just a few things I could live without at a conference. Want to know what else to avoid when planning your next industry event? Read along, friends. [More]