Posts by PeterV+ +CMO

The City of Tampa asked us local residents and businesses to share our vision for the region through a video. As a Web development and digital marketing company, the answer was pretty easy. And luckily, our vision was similar to Mayor Buckhorn's: to make Tampa a technology hub for the region, the state, and the nation. What's your vision? [More]

There are two ways to conquer your competition in link building: great content and even better relationships. Blogs are the best way to get links within great content, but they're also the most tapped resources. If you have any chance of getting your content to the top of the pile, you'll have to find unique ways to reach your bloggers. [More]

Comment spam is out of control. For those that aren't familiar with the term, it refers to people posting comments on a blog or article that are not intended to add value, but rather a link back to their site for SEO purposes. The problem is people continue to do it because it actually can work, but only when done right. [More]

As you might have seen, Microsoft made some announcements last week which are creating quite a stir. They launched Surface, a tablet PC that they manufacture, moving away from their OEM vendor model and towards Apple's model of controlling the device and the software. [More]

If you've been reading my recaps each month, you've seen a trend emerging: The mobile Web, specifically how you design for it, is kinda important. Nothing changed on that front this month, expcept for some confirmation from the top of the food chain on just how important it is. [More]

Every time we speak about social media, whether at a conference or a meeting with a prospect, we always get the question, "How do you measure ROI?" Our answer is simple: It's not that simple. [More]

Another month of progress, that's how I look at it. Browsers are getting better, apps more plentiful, and websites more effective. Sounds like a good month to me! So, on to the news: [More]

You may have seen my colleague Erin's post about Link...er...relationship building from a talk she did last week at SMX Toronto. I also had the pleasure of speaking at the event, but on the topic of social media ROI. It's something many marketers struggle with, so I figured I'd share a few of the highlights of my presentation here. [More]

So Alec Baldwin is the spokesperson for the CapitalOne Venture card. Presumably they give him millions for his ads. I noticed in the most recent one, he makes a nod to his recent run in with a stewardess where he was booted off the plane for playing Zynga’s Word’s With Friends after the boarding door closed. Unlike CapitalOne, Zynga didn’t pay Baldwin for his stunt. [More]