Posts by Erin+ +Marketing

Last week, I wrote a post for Search Engine Land about where to get citations for local SEO. It's a different beast that one is — figuring out exactly how to get into Google Places 7-pack or integrated map listings — but if you're doing business in one area, it's critical if you're planning on getting any traffic to your website (and any customers to your business). [More]

It's been a whirlwind of a year in 2011 for SEO, and while it largely can be summed up by one word, Panda, what has happened this year has changed the landscape of SEO and digital marketing forever. Since there was just too much top news from 2011, here's what you missed just this last month in SEO and Web marketing. [More]

Even though we'll be out the latter half the week, Google won't, which means SEO just keeps on trucking. So let's run through this month's biggest happenings in SEO and Web marketing so we can get to the good stuff: Black Friday. [More]

If you work in marketing, you’ve likely heard that guest blogging is a great way to increase your brand awareness, build links back to your website, and start building your influence on social media. But rarely are you able to actually quantify these results with things that every marketer needs to do their jobs (right): hard and fast numbers. [More]

Yesterday, Google+ made the announcement that marketers everywhere secretly knew was bound to happen and consumers everywhere secretly dreaded: Branded pages are now available for businesses. Google+ now enables users to create pages for any business, brand or non-human entity. These are in five main categories: [More]

I saw my first set of Christmas decorations this month. I was half-inclined to run to the house and deface Frosty and Rudolph with some spiderwebs and candy corn, but my conscious got the best of me. Still, it made me remember that these next few months in the year are arguably the best time. Leaves are starting to change (if you live anywhere but Florida... [More]

Last night we hosted our first Tampa Tweetup with the social media manager from Kforce, Cara Barone, and the social media coordinator for the Tampa Bay Lightning, Caryn Switaj. (Sidenote: "Tweetup" is the best example of how you can put "tw" in front of anything and people will flock to it. It's a social media thing.) It was a great night for some social media [More]

It’s common knowledge that you shouldn’t bite the hand that feeds. Well, you also shouldn’t bite the hand that controls your online presence. Mark Davidson apparently never learned this little tidbit. According to his most recent stream from, one of his ghostwriters ran amuck on his former employer’s Twitter after he got fired. [More]

Even though we were oozing knowledge last week in New York City at SMX East, the SEO and Web marketing world didn't stop. In fact, it thundered forward, with even more announcements coming at the conference itself. From Bing adding in user search history to Google officially confirming that the +1 factor affects your rankings... [More]