One year ago, SEO changed forever. Traditionally, the one-year anniversary gift is something made of paper – a poem, or a love note. But ain’t nobody got time for that, so on the first anniversary between SEOs and Penguin, I’d just like to remember the ups and downs of our rocky relationship with Google’s algorithm update. [More]

I was incredibly fortunate to share the stage with some amazing speakers at a SESNY a couple of weeks ago. Every time I attend an industry event, I’m always amazed by the depth of knowledge shared across all SEO disciplines, and it’s your lucky day that three of those amazing link building pros — Jon Ball from Page One Power, Shari Thurow from Omni Marketing Interactive, Laura Lippay from SEO Gadget — agreed to share some of their insights. [More]

The past two years brought some of the biggest changes to SEO and digital marketing. Granted, I’ll probably be saying that same thing two years from now, and that further establishes my point. Successful marketing doesn’t exist without constant innovation, integration and iteration. [More]

I grew up in the 90's. I ran home from the bus stop to catch TRL and looked forward to Friday night to catch up with Corey, Topanga and the gang. I couldn't get a cell phone until I started driving. I re-winded cassette tapes with my finger. I never saw an advertisement for a web browser because the only thing I knew about the Internet was AOL.

Thank you Internet Explorer for reminding me just how awesome that actually was. [More]

The client-agency relationship is always a tricky one to maintain, but I'm a strong believer in liking the people that you work with. Not just liking them as a professional, but genuinely and truly liking them as a person. If you do, you have a better relationship with them, and the work usually shows it.

Case in point: Lisa Eubank. [More]

Few productive things happen the week of Thanksgiving. This is not one of those things.

One of our development team coordinators Jennifer Fix sent this to me, and I about died. At least once a week, clients, prospects and maybe even a developer or two asks us what a hashtag is. Now, thankfully, I have a photo to tell it all. [More]

Link building is easily the most groaned about aspect of SEO. It's hard, it's rarely scalable, it takes a ridiculous amount of time, and frankly, our lives would all be better without it.

Unfortunately, link building will always be a part of SEO, no matter how much we complain about it. Still, you have to change the way you think about it, and this past week at SES Chicago, I didn't speak on link building: I spoke on relationship building. [More]

There is no such thing as short-term SEO. I'll say it again: There is no such thing as short-term SEO. I tell people every day that SEO is an investment; it has to incubate before you see any results. No one ever listens to me. People see great results after a short-term period, call me crazy for recommending we need continuous and constant work, and decide they know more than I do and peace out. The people who think they can do SEO for only two months, stop and sustain results are the same people who think they only need to workout for two months to always have rock-hard abs. [More]

This past week at SMX, I spoke about sustainable SEO to avoid getting hurt by future algorithm updates, focusing specifically on what you need to do post-Panda. Yes, Panda officially launched more than a year and half ago, but it's far from old news. Panda made us take a hard look at the quality of our website, and of course, that all boils down to the content. Before you put so much emphasis on adding new content to your site, you need to focus on the existing content you have and that starts with doing a content inventory and audit. [More]