Link building is easily the most groaned about aspect of SEO. It's hard, it's rarely scalable, it takes a ridiculous amount of time, and frankly, our lives would all be better without it.
Unfortunately, link building will always be a part of SEO, no matter how much we complain about it. Still, you have to change the way you think about it, and this past week at SES Chicago, I didn't speak on link building: I spoke on relationship building. [More]