Posts by Brian Russell

Two emails remind that the shotgun method of marketing is often not the most effective. It can often result in collateral damage -- e.g. the view that you're out of touch with your customers' needs and wants. [More]

Be warned: There's no happy ending when you have a Google Places listing problem. Sometimes the listing disappears. Other times it merges with unrelated businesses. Reviews disappear. Your listed phone number is your competitor's. Your business — unbeknownst to you, the business owner — is now closed, according to Google. [More]

When it comes to online marketing methods, a new ad for the exciting Jeep Grand Cherokee SRT8 shows the minds behind the 4.6-seconds-to-60 SUV may still be in the slow lane. [More]

See what technology new marketing operations manager, Brian Russell, uses to get stuff done at work in SEM, SEO and digital marketing. Plus, see what he uses at home. [More]