Posts by Amy+ +Marketing

Industry conferences often look for ways to liven up the learning process, but there are certain gimmicks that don't have a place at a professional event. DJs; emcees with bad jokes and horrible timing; and forced group activities were just a few things I could live without at a conference. Want to know what else to avoid when planning your next industry event? Read along, friends. [More]

Some of our team were able to attend the Art of Innovation event in Tampa, which featured a keynote from Guy Kawasaki. Here are some of the highlights of the speech, as well as how you can apply Guy's advice to your business's strategy. [More]

There are no shortage of apps that are designed to make your smartphone experience more fun and (potentially) make your life a little easier. But where are the apps that users really want? Why hasn't someone developed apps that would really make life much better? [More]

f you have two (or even more) companies working on separate aspects of a marketing strategy (say traditional PR and SEO), it would be safe to assume at some point you would try to get them to work together, right? Wrong. Some mistakenly think there’s no need for their PR company and their SEO company to ever interact because SEO has no place in PR.

Even if you’re primarily focused on traditional public relations and couldn’t care less about abiding by the laws according to Google or Bing, there are probably some ways SEO can complement an existing PR campaign. [More]

This time of year marks one of my favorite events: the return of college football. Between fantasy football drafts and watching all the election season mudslinging, the world of social media didn’t bring us a whole lot to chew on in the month of August. (I suppose even the social media gurus have been wrapped up in all the excitement that has led to September’s arrival.) Regardless, here’s a rundown of some of the big stories from social media in August. [More]

As marketers and writers, we need to learn to not only focus on the accuracy of our content, but also on how well we are able to self-edit. No whimsical editing genie is going to appear before you hit Send on an email or place a blog post in queue for publication. Anything you write either on behalf of your company or on behalf of a client needs to be edited with a fine-tooth comb. In this second part of my post, Dr. Ronald Rodgers offers advice for writers who must learn how to edit without relying on an editor. [More]

The mantra “Content is king” has been beaten into every marketer’s head, but how many of you can say your content’s accuracy is what you hold dear? Are you fact checking religiously? Are you trying to make the Web a better place? As a marketer, you have a responsibility to your readers to provide interesting, accurate content, and you should strive to follow basic journalistic tenets that will help make the Web a better place. [More]

Twice a year, the folks at 352 Media Group gather for our company retreat. I’ll admit it; I got a little behind on my social media news while spending time with the rest of the 352 Media clan. With the Olympic Games making headlines on a daily basis, you might have missed something, too. Here’s a roundup of social media news you may have missed in the month of July. [More]

I recently put out a query through Blogger Link Up asking for guest posts. Having used BLU for the past few months and successfully pitched several blog ideas, I thought hopefully half the queries I’d receive would at least be somewhat useful and on topic. [More]