f you have two (or even more) companies working on separate aspects of a marketing strategy (say traditional PR and SEO), it would be safe to assume at some point you would try to get them to work together, right? Wrong. Some mistakenly think there’s no need for their PR company and their SEO company to ever interact because SEO has no place in PR.
Even if you’re primarily focused on traditional public relations and couldn’t care less about abiding by the laws according to Google or Bing, there are probably some ways SEO can complement an existing PR campaign. [More]