Most people are visiting your Web site for the content. When I say “content” I’m referring to the actual information on your site. People will try to find your content and the names of buttons, images, forms, and navigation all play an important role. Content, navigation and images all go hand-in-hand, playing a major role in Web usability.
Your Web site will be well-received by users if the content:
1. answers a question or helps them complete a task 2. is easy to find and easy to understand 3. is accurate, up-to-date, and credible 4. images are obvious and related to the topic
Web users skim and scan pages for information pertinent to the topic they are looking for. Eventually, Web users do read the content but it’s not until they find the topic they are interested in; pursuing the Web page’s links, headings, short descriptions, bulleted lists, and so on---all very quickly.
A few colleagues in the Web industry volunteered to send me pages of their Web sites for content/navigation recommendations. I’ve highlighted both pros (green boxes) and cons (red boxes). Keep in mind my ... [More]