My Twitter stream and RSS feeds have been all abuzz in the past couple of months about the power of SMO. If you're unfamiliar with this acronym, don't fret: It seems that a new group of letters comes out every week that we're supposed to know the meaning to. SMO is social media optimization, a way to make sure the content that you produce is not only good by social standards but is easily shareable through these social networks.

Most of the talk that I've stumbled upon has been that SMO is going to replace SEO, as Twitter, Facebook and the like quickly become the primary ways people search and get their content. While I don't think that's the case because I never see a time when we won't be needing Google, it's a pretty interesting concept and one that should be considered as an integral part of  your overall SEO strategy.

SMO is about leverage the power and the sharing features of your favorite social networks. In a nutshell, content is king — specifically the Burger King if you attended our webinar last week — but it's not about making sure you've got a healthy dose of keywords littered in there to get picked up by search engines. You've got to have no-doubt-about-it, drop-dead fantastic content: content that people not only want to read but want to share with their friends. More likely than not, the things that are getting shared is good content presented visually. (Have we mentioned to you about our love for infographics?)

So as creators of content, it should behoove you to make sure whatever content you are posting online, you make it easy for your users to share and enticing enough for people to share. Want to know how to do that? You can read the rest of my words of wisdom about making your content social media optimized over at Journalistics.