Link building is easily the most groaned about aspect of SEO. It's hard, it's rarely scalable, it takes a ridiculous amount of time, and frankly, our lives would all be better without it.
Unfortunately, link building will always be a part of SEO, no matter how much we complain about it. Still, you have to change the way you think about it, and this past week at SES Chicago
, I didn't speak on link building: I spoke on relationship building.
In my session, I talked about how you can use social media instead of email to start building that relationship with people. Twitter is one the easiest mediums for that, and with it comes a host of tools that you can use to help you search, qualify, and contact influencers in your niche. Here's that list of tools:
- Nearby Tweets
- Twitter Advanced Search
I also mentioned a tool that my good friend Aaron "Double A Ron" Friedman
developed for Pinterest outreach. With this tool, it'll scrape Pinterest and pull people who have already shared your content. These are the exact people you want to contact to build more links, err relationships. Check out the tool and bookmark it here
What are some other great ways that you guys have found to build better relationships?