Some call designers free spirits, idealists, artists. Others just call them late. That's why when a summit for 352 Media Group's design team was planned for 9:00am, there were some skeptics. Our normally nocturnal team stepped up, racing through the marathon-style finish line early...for the most part. There were a few straglers, thier bloodshot eyes greeted with a warm cup of coffee on a cool Florida morning.

Perhaps it was the motivation from the out-of-towners from our other offices. Perhaps in was the smell of the fresh muffins. Whatever it was, somehow the whole team made it for the summit. If they fell asleep once they got inside is another story.