You know you need to be on Facebook and Twitter, promoting your businesses and pushing people to your website. However when users get there, you have prominent links driving users back to connect with you on social media. If you're confused about how your website and social media accounts should interface, you can bet your customers are too. In this webinar, we'll help you determine your goals for each social media channel and offer best practices for integrating them in to your website without distracting from your main call to action. Likewise we'll provide tips for improving your content on the networks to drive users where you want them to go.