Featured Posts

Link building is easily the most groaned about aspect of SEO. It's hard, it's rarely scalable, it takes a ridiculous amount of time, and frankly, our lives would all be better without it.

Unfortunately, link building will always be a part of SEO, no matter how much we complain about it. Still, you have to change the way you think about it, and this past week at SES Chicago, I didn't speak on link building: I spoke on relationship building. [More]

It's no secret Google is constantly tweaking & testing its search product, but is the 5-result SERP the future? And to what end goal - quality or cash? [More]

A gruesome look at frightening misfortunes that can befall websites & maim companies. However, they can be turned into happier endings with the use of SEO best practices. A non-exhaustive list of the most common SEO issues we encounter, and tips to improve them. [More]

In this obviously Halloween-themed webinar, we'll take a gruesome look at some of the frightening misfortunes that can befall websites & maim a company. [More]

Here will be keeping a running tab of other things our friends and esteemed industry contributors would like to disavow. Contribute yours by tweeting @gainesville or @352media, and we'll get it posted. Or, you can post it in the comments. [More]

Finally, we have the option to discredit some of those crappy comment links and spun articles that some spam-slinging soul previously put out there. SEOs rejoiced. Doves were released. But this got us thinking: If we could, what else would we disavow? [More]

With the unbelievable volume of video watched online, it only makes sense for agents to make sure real estate videos are part of their marketing mix. [More]

There is no such thing as short-term SEO. I'll say it again: There is no such thing as short-term SEO. I tell people every day that SEO is an investment; it has to incubate before you see any results. No one ever listens to me. People see great results after a short-term period, call me crazy for recommending we need continuous and constant work, and decide they know more than I do and peace out. The people who think they can do SEO for only two months, stop and sustain results are the same people who think they only need to workout for two months to always have rock-hard abs. [More]