Naples based the DeAngelis Diamond Healthcare Group is a subsidiary of DeAngelis Diamond Construction. DeAngelis Diamond Construction is a premier builder organized into multiple subsidiaries dependent on the type of project (commercial construction, box store construction, home building, etc.). The DeAngelis Diamond Healthcare Group focuses on construction of healthcare facilities such as hospitals, clinics and outpatient facilities.
Prior to reaching-out to the 352 Media Group the Healthcare Group didn’t have its own website. Instead, there were several pages dedicated to the Healthcare Group housed on the parent company’s website. DeAngelis Diamond decided to enhance the presence of their Healthcare Group on the Internet by launching its own website. By doing so, not only will it make information about the Healthcare Group easier to find, but will also enhance its presence via Search Engine Optimization, since a standalone website can be optimized specifically for keyword terms related to healthcare construction.
DeAngelis Diamond Healthcare Group had several other requirements for their new website; they wanted a website easily maintainable post-launch, they wanted to leverage motion graphics to highlight their portfolio of work and wanted to highlight company news.
The new DeAngelis Diamond Healthcare Group website (http://www.ddhealthcaregroup.com/default.aspx>) was recently launched. The foundation of the website is the 352 Media Group’s powerful, yet easy-to-use Content Management System (CMS). Through the CMS, site administrators can modify existing content, create new pages, delete existing pages, create forms, input SEO data and update the navigational structure. 352 Media Group’s CMS also contains version control and can be implemented on a roles based model.
The new website also includes the 352 Media Group’s Dynamic Header Graphic to display rotating imagery. On the DeAngelis Diamond Healthcare site, this feature can be found on the Home Page, within the “Key Team Members” area (management biographies) in within the portfolio of products. Through an administrative interface, the site administrator can easily add new or remove existing imagery. The Dynamic Header Graphic is built using a technology compatible with tablets and smartphones.
Lastly, the DeAngelis Diamond website features the 352 Media Groups’ News & Press Release Center. Through this feature the latest news or press releases are automatically featured on the Home Page of the website.
Currently, the 352 Media Group is nearing completion for two new DeAngelis Diamond websites: the parent company and another subsidiary.
