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Here will be keeping a running tab of other things our friends and esteemed industry contributors would like to disavow. Contribute yours by tweeting @gainesville or @352media, and we'll get it posted. Or, you can post it in the comments. [More]

Finally, we have the option to discredit some of those crappy comment links and spun articles that some spam-slinging soul previously put out there. SEOs rejoiced. Doves were released. But this got us thinking: If we could, what else would we disavow? [More]

With the unbelievable volume of video watched online, it only makes sense for agents to make sure real estate videos are part of their marketing mix. [More]

There is no such thing as short-term SEO. I'll say it again: There is no such thing as short-term SEO. I tell people every day that SEO is an investment; it has to incubate before you see any results. No one ever listens to me. People see great results after a short-term period, call me crazy for recommending we need continuous and constant work, and decide they know more than I do and peace out. The people who think they can do SEO for only two months, stop and sustain results are the same people who think they only need to workout for two months to always have rock-hard abs. [More]

This past week at SMX, I spoke about sustainable SEO to avoid getting hurt by future algorithm updates, focusing specifically on what you need to do post-Panda. Yes, Panda officially launched more than a year and half ago, but it's far from old news. Panda made us take a hard look at the quality of our website, and of course, that all boils down to the content. Before you put so much emphasis on adding new content to your site, you need to focus on the existing content you have and that starts with doing a content inventory and audit. [More]

What's marketing, public relations, media relations or blogger outreach but selling a compelling story? A few tips from the experiences of seasoned sales professionals that might help your success rates as you pitch your next story. [More]