Featured Posts

Your website isn’t going to appeal to everyone. In fact, it rarely should. You have a set target audience for your product or service for a reason, and your website should mimic that same targeting. But what happens when you have more than one brand with more than one target audience? Just like marketing a product to everyone is a sure-fire way to ensure it reaches no ones, marketing a website to everyone will just leave you with multiple mixed messages and one hot mess. [More]

An included update to Mac's browser, Safari, spells more "not provided" data for website owners. [More]

The City of Tampa asked us local residents and businesses to share our vision for the region through a video. As a Web development and digital marketing company, the answer was pretty easy. And luckily, our vision was similar to Mayor Buckhorn's: to make Tampa a technology hub for the region, the state, and the nation. What's your vision? [More]

We're a solid three weeks into football season, and while my dear old Gators are staying strong, the same can't be said about my fantasy football team. (Who's kicker gets more points than their quarterback? Seriously.) So while I've been puttering away and tinkering with my lineup, I've had plenty of time to read up on all things SEO. Here are my favorite SEO posts from this past month. [More]

Some of the marketing team would like to send special wishes to Roger mozBot of SEOmoz, who's been under the weather the last few weeks. Get well soon, Roger. [More]

With your vote, hopefully we can address the suspicion that (not provided) keyword results in Analytics will make the web worse as publishers get less information about what their visitors were looking for when they came to the site and whether they liked what they found when they got there. [More]

Bing's version of the "Pepsi Challenge" responds with a bit of an insult to testers who pick Google's results in the blind "taste test." And, Matt Cutts comes back with a great retort that puts the project in perspective. [More]

This SEO trick -- or rather URL hack -- can save you a lot of time in Google Analytics when you need to look at & sort a lot of the data their (maybe organic keywords, referring sites, etc.) or even when you need to export more than the current 500 row maximum. [More]