Featured Posts

Another month of progress, that's how I look at it. Browsers are getting better, apps more plentiful, and websites more effective. Sounds like a good month to me! So, on to the news: [More]

Two emails remind that the shotgun method of marketing is often not the most effective. It can often result in collateral damage -- e.g. the view that you're out of touch with your customers' needs and wants. [More]

It’s fair to say that in the world of social media, Facebook dominated for April. With its upcoming IPO and huge acquisition of Instagram, Facebook ran the social media scene the past few weeks. While these two stories have definitely been front and center, there are some other social medial happenings that occurred over the past few weeks. [More]

You may have seen my colleague Erin's post about Link...er...relationship building from a talk she did last week at SMX Toronto. I also had the pleasure of speaking at the event, but on the topic of social media ROI. It's something many marketers struggle with, so I figured I'd share a few of the highlights of my presentation here. [More]