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thumb Last night we hosted our first Tampa Tweetup with the social media manager from Kforce, Cara Barone, and the social media coordinator for the Tampa Bay Lightning, Caryn Switaj. (Sidenote: "Tweetup" is the best example of how you can put "tw" in front of anything and people will flock to it. It's a social media thing.) It was a great night for some social media [More]

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thumb It’s common knowledge that you shouldn’t bite the hand that feeds. Well, you also shouldn’t bite the hand that controls your online presence. Mark Davidson apparently never learned this little tidbit. According to his most recent stream from, one of his ghostwriters ran amuck on his former employer’s Twitter after he got fired. [More]
thumb Both Facebook and Google+ have unveiled new features this week, perhaps intended as blows toward each other. Facebook unveiled its new news feed feature and introduced users to the idea of predefined friend groups. Google+ made changes of its own, finally allowing anyone access to its social platform and incorporating its own search feature. [More]
thumb Even though we were oozing knowledge last week in New York City at SMX East, the SEO and Web marketing world didn't stop. In fact, it thundered forward, with even more announcements coming at the conference itself. From Bing adding in user search history to Google officially confirming that the +1 factor affects your rankings... [More]
thumb I think it was Michael Jackson who said “I always feel like somebody’s watching me.” I recently renovated my house, and part of the process involved buying new light fixtures. My wife and I found some things we liked in stores, but were able to find better prices online. I found a site through the search engines, found the product I needed, and made the purchase. [More]
thumb It's been a busy month, specifically in the world of rumors. Even more specifically in the world of iPhone 5 rumors. But trust me, other things happened in Web and mobile development. In an effort to focus on actual stories and not ridiculous speculation about how many millimeters wide a potential phone might be, here is a recap... [More]
thumb Friday was popular long before Rebecca Black butchered the world's favorite day of the week in her song. But the promise of (in theory) two days off from work isn't the only thing that makes people looking forward to Friday. In the Twitterverse, Friday brings #FollowFriday, the one day a week where your stream is filled with suggestions on who else to follow. [More]
thumb We get it: You’ve been busy the past month. With preseason football, picking your fantasy football team and telling anyone who will listen about your East coast earthquake experience, there are likely a few things you missed during the month of August. So, here’s a recap of things you may have missed in the world of social media. [More]

What's in a name?

by Amy - Marketing on September 1, 2011

thumb Companies believe naming their updates makes it easier for consumers to remember the latest version of a particular product or service. For example, Apple probably thinks it’s easier for consumers to remember Lion instead of Mac OS X 10.7, and they are probably right. But are they actually helpful for the average consumer? [More]