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Not so Fast, Peter: Why Google+ Can Succeed in a Facebook-Obsessed World

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July 25, 2011 in Industry News | Social Media
thumb Watch out, Facebook: There’s a new time-consuming, productivity-inhibiting social media site in town. Whether you’re on the site or refusing to join, you’ve at least heard of Google+. There’s been a lot of debate over whether Google+ will last, even within my own department. After taking an informal poll, I realized there’s a wide range of opinions [More]

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Do the Google+ Benefits Outweigh the Costs?

by PeterV - CMO on July 21, 2011

thumb I'm on Google+. So are most of my coworkers. Apparently about 18 million other people are on there too. And my initial feeling is it's cool, but not cool enough for me to leave Facebook or manage profiles in both places. I know there are differences. I know about circles, the lack of ads, no farmville, and a host of other features designed to address annoyances with Facebook. [More]

July: Summing Up SEO & Web Marketing News

by Erin Everhart on July 18, 2011

thumb It seems like there are more and more cool things coming out every day in the world of SEO and Web marketing. From Google +1 and search engine market share to canonical tags and the most expensive keywords, this past month is no exception. So, in case you were busy, here are the top ten stories from SEO and Web marketing for June/July 2011 [More]

How Netflix Failed At Social Media

by Erin Everhart on July 14, 2011

thumb If you're a Netflix user, or just anyone who kinda sorta likes movies, you've likely heard about the 60% increase coming your way if you plan to keep streaming your movies online and getting DVDs at home. Personal grievances aside, what's most alarming is the complete ambivalence Netflix is showing to their customers on their social media accounts. [More]

Archived Webinar: Optimizing and Measuring Conversions

by PeterV - CMO on July 13, 2011

thumb As marketers, it's easy to get caught up in design. When it comes to websites, we often focus so much on how it looks that we forget to analyze how it works. In this webinar, we took a look at how development needs to compliment the design. From optimizing your site's call-to-action to simplifying forms, we show some easy ways to increase conversions. [More]

July: Summing Up Web & Mobile Development News

by PeterV - CMO on July 8, 2011

thumb It seems like there are more and more cool things coming out every day in the world of Web development. From HTML5 and Flash to Analytics and new design tools, this past month is no exception. So, in case you were busy, here are the top ten stories from Web design and development for June/July 2011, including all the big news you didn’t know that you didn’t know yet: [More]

Free Webinar: Web Design to Web Development by Optimizing Your Conversions

by PeterV - CMO on July 8, 2011

thumb So much of your focus during your website development process is focused on design. While it is important to have a good-looking site, it’s even more important to make sure it works. We’re not just talking about the programming, though that should work, too. We’re talking about converting your visitors in to customers. Whether your call-to-action (CTA) [More]