
Last week, we saw, yet another, social media SNAFU unfold. Those are all-too-common than we social media specialists care to admit. Now, retail giant J.C. Penney has stepped in to take some heat for what Matt Cutts, head of Google's webspam team and the soothsayer that we SEOers cling to for information, considers one of the most ambitious attempts to pull a fast one on the search engine giant. In an effort to be No. 1 in Google, something that gets 34% of the clicks from a given search query, for probably a dozen of the most-searched terms, J.C. Penney
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