RANTING AND RAVING - The good, bad and ugly of interactive media

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Having Fun With Pandas and Penguins

by Erin - Marketing

May 16, 2012 in Social Media

I feel bad for zoo animals. I really do. No one ever asked them if they wanted to be namesakes for the algorithm updates heard round the world, but sadly, Google has treated them to that misfortune regardless. Poor pandas and penguins: They're probably don't get to partake in any of the zoo animal games, and inbound marketers everywhere flee from their cages with fear. Thankfully, someone found a way to have some fun with them. [More]

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Summing Up Web & Mobile Development News For May

by PeterV - CMO on May 14, 2012

Another month of progress, that's how I look at it. Browsers are getting better, apps more plentiful, and websites more effective. Sounds like a good month to me! So, on to the news: [More]

Shotgun method marketing often has collateral damage

by Brian Russell on May 10, 2012

Two emails remind that the shotgun method of marketing is often not the most effective. It can often result in collateral damage -- e.g. the view that you're out of touch with your customers' needs and wants. [More]

May: Summing Up Social Media

by Amy - Marketing on May 7, 2012

It’s fair to say that in the world of social media, Facebook dominated for April. With its upcoming IPO and huge acquisition of Instagram, Facebook ran the social media scene the past few weeks. While these two stories have definitely been front and center, there are some other social medial happenings that occurred over the past few weeks. [More]

Justifying The Investment: Analytics For Social Media - My SMX Recap

by PeterV - CMO on May 3, 2012

You may have seen my colleague Erin's post about Link...er...relationship building from a talk she did last week at SMX Toronto. I also had the pleasure of speaking at the event, but on the topic of social media ROI. It's something many marketers struggle with, so I figured I'd share a few of the highlights of my presentation here. [More]

Screw Link Building. It's Called Relationship Building - My SMX Recap

by Erin - Marketing on April 28, 2012

Last week, Peter and I spoke at SMX Toronto. Where he covered how to prove the ROI in social media (his blog post to come), I talked about the hardest and most time-consuming aspect of SEO: link building. And because we adore you, our readers, so much, we're giving you a taste of what we covered at the low low cost of a Facebook like or a Twitter share. [More]

Fact: Web Geeks Like Opening Tabs

by Erin - Marketing on April 23, 2012

I got some serious crap from my friends this weekend. We were hanging out enjoying Sunday evening coffee, each clicking away on our respective laptops in an attempt to do something productive to rationalize an otherwise non-work related weekend. I was the only one who worked in the tech industry — GASP! Yes, I have non web, SEO and marketing friends... [More]

Alec Baldwin Has To Be On Zynga's Payroll, Right?

by PeterV - CMO on April 19, 2012

So Alec Baldwin is the spokesperson for the CapitalOne Venture card. Presumably they give him millions for his ads. I noticed in the most recent one, he makes a nod to his recent run in with a stewardess where he was booted off the plane for playing Zynga’s Word’s With Friends after the boarding door closed. Unlike CapitalOne, Zynga didn’t pay Baldwin for his stunt. [More]

What to do when you have a Google Places problem

by Brian Russell on April 16, 2012

Be warned: There's no happy ending when you have a Google Places listing problem. Sometimes the listing disappears. Other times it merges with unrelated businesses. Reviews disappear. Your listed phone number is your competitor's. Your business — unbeknownst to you, the business owner — is now closed, according to Google. [More]

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