Rich Internet Applications
Rich Internet Applications, also know as RIAs, are Web applications that have the features and functionality of traditional desktop applications. These applications use interactive technologies such as Flash and Ajax to provide the user with a highly interactive experience and a rich user interface. RIAs also transfer the processing necessary for the user interface to the user’s computer while keeping the data processing on the Web application server. The user’s computer and the Web application server communicate in real time, meaning data can be processed quicker and more seamlessly without the typical stop-and-click setup of most Web applications.
We have created several custom Rich Internet Applications for a variety of vertical industries. These include self-contained components such as real-time stock tickers to complex integrated systems such as online hotel reservation applications.
One of our most popular Rich Internet Applications in the shopping cart module we created for Gregory’s Groves, a large fruit gifter in central Florida. Since most of their shipments are for gift orders, Gregory’s old checkout process involved several steps of selecting shipping addresses, gift messages and gift boxes for each order. We streamlined this process by creating a custom RIA shopping cart. Now the checkout process is much quicker and more seamless, and the user can edit order information without having to click back and next. As a result, shopping cart abandonment has decreased and revenue has increased. You can see this RIA shopping cart in action at www.gregorysgroves.com.
To learn how a custom Rich Internet Application may help your organization, contact us today.